Hi! I'm a graphic designer with 14 years of experience creating unique design solutions for print, email, video, photo, and web in Horticulture, Retail, and Lifestyle.

Graphic design occupies a permanent space in my mind—whether I’m looking at vintage labels in an antique shop or while admiring a company’s packaging rebrand in the grocery store. I'm perpetually curious about the world around me, often finding design inspiration in the smallest of details.

Shortly after college, I started as a junior graphic designer at Stribling and Associates, a luxury Real Estate company based in NYC working on listing collateral and helping service all of the real estate agents at two of Stribling’s four locations.

Two years later, I relocated and joined the marketing team at Star® Roses and Plants. Our small (but mighty!) team worked on Knock Out®, Drift®, Bushel and Berry®, Bloomables®, and Sunblaze® brands. I enjoyed working on a variety projects—ranging from trade show booth displays and point-of-purchase materials, to shooting photos of hundreds of plant varieties and lifestyle photoshoots.

After three lovely years at Star®, I moved to Boston but was very sad to leave such a unique job that had an indelible influence on my life and relationship with plants.

In Boston, I started working in a completely different field—marketing a small mobile robot called Gita™ at Piaggio Fast Forward™. While I gained valuable experience at this startup, I quickly realized it wasn't the right career path for me. I then transitioned to Dover Saddlery®, where I marketed equestrian gear—another passion of mine related to outdoor hobbies.

From here, a very unique opportunity came up after I visited Mahoney’s—an incredible Massachusetts-based string of garden centers. When I realized they were hiring a graphic designer to help market their 7 locations, I jumped at the opportunity—once again finding myself back in horticulture. Working with plants is something I have always felt incredibly passionate about.

Now located in Philadelphia, I've transitioned to a fully remote position with Mahoney’s Garden Centers. In my time here, I've played a key role in rebranding their Farmstand and Florist sub-brands at their flagship location, as well as their private label mixes, Rooted Goods™. My responsibilities span a wide range, including designing print collateral, crafting everything from e-mail campaigns to gift guides, and working on the overhaul of comprehensive consumer-facing signage across all 7 stores.