In addition to our main simple sectionals, management at Mahoney’s tasked marketing with creating a new type signage that would further enhance the customer experience.

Their objective was to craft informative signs, acting as a sort of "silent salesman" for customers in the absence of nursery employees, while also educating them to aid in making informed purchasing decisions and fostering success in their plant’s care.

Each black plastic pot is anchored with rebar driven into cement at the base, topped with soil and an attractive arrangement of surplus plant materials at each store. The banners are fastened to the rebar with black zip ties, facilitating easy removal and storage during winter, and feature wind slits for stability and durability. Last, the pots are heavy and durable, especially in the presence of pallet-jack equipment.

Since its implementation in Summer 2023, the project has proven successful and is gradually being introduced to stores with sufficient nursery space. Additionally, the signage has been utilized during holiday seasons to support Christmas tree sales.