Piaggio Fast Forward™
Archive Campaign

During my time at Piaggio Fast Forward™, I was assisting in marketing efforts for Gita™. Gita™ is a groundbreaking following robot aimed on transforming how we travel and handle our personal belongings. As part of this role, I took charge of organizing a lifestyle photoshoot in Los Angeles, focusing on the theme of "archives" - showcasing the array of items people might stow inside their Gita™ while out and about. This meant overseeing every aspect of production: from styling and selecting models, to coordinating with makeup artists and photographers, directing the shoot, and obtaining necessary permits for the locations.

NOTE: I did not shoot these photographs. I provided art direction, styling, themes, and model selection for the shoots.