The Farmstand at Mahoney’s

In 2021, Mahoney's broke ground on a reconstruction project to breathe new life into their family Farmstand, which has been a beloved establishment since 1959 when Paul Mahoney began selling locally sourced produce, pumpkins, and Christmas trees.

In crafting their branding, my aim was to develop a collection of logos that seamlessly blend modernity with timelessness, staying true to Paul's vision of offering the finest in fresh, locally sourced produce. I designed a versatile array of logos to be utilized across various marketing materials and branded apparel. Within the store, I conceived private labels for their exclusive goods, beverages, and produce. I also helped to implemented a cohesive wayfinding system both within and outside the store.

Private
Label Goods

Private Label Beverages

Produce Elasti-tags

Previous
Previous

Sunblaze® Roses

Next
Next

The Florist at Mahoney's